Clear Direction Consulting providing practical and strategic advice and assistance for local food manufacturers, wholesalers, supermarket suppliers, retail operators and key personnel in the food industry and beyond.
Years of experience in domestic and national sales/marketing roles enable me to use my knowledge to assist in improving your marketing strategies and to identify opportunities to increase volume and profit.
With a history of effective brand management in both retail and wholesale I can assess and make recommendations as to the health and future of your most important asset, your brand.
Are you or your key staff fully aware of all that is required to be successful? With my background as an accomplished CEO, I can work with and mentor business owners and key personnel and on how to be more effective and be the best!
With a background in management for over 30 years I can advise on the health of your operation ,your brand or your team to identify areas for improvement. I can advise on issues involving sales, marketing, distribution, and supply chain.
With a background with FMCG national brands as well as long term involvement in retail executive management I have the knowledge and experience to advise on new products, launch campaigns, presentation and layouts, upcoming sales drives and promotional activities. I specialise in SA independent supermarket industry due to my many years of involvement as a retailer and supplier.
Effective planning, negotiation, time management and customer relations skills are essential for the contemporary Account Executive or Sales Manager. I have been involved in successfully hiring, training, managing and mentoring key staff in the food industry for many years and can use my wealth of experience to guide staff to new levels of performance.
Planning for meetings and reviews – Meetings with existing or new customers must be effective to achieve the best results. Successfully selling a business case or conducting a business review are critical tools in achieving targets and for the continuation of a productive business relationship with your customer. Having been on both sides of the negotiation table in multi-national and state head office situations and meetings, I can assess your performance in this area and guide you to achieve a successful outcome.